The Amsterdam Dance Event (ADE) recently announced that it will take place from October 18th through the 22nd of this year. The 22nd edition is expected to bring in around 375,000 international and national visitors in 2017. Last year’s edition featured over 2,200 artists, 550 speakers, and almost 1,000 events in 140 venues over 5 days that attracted 375,000 visitors. During the 2016 edition, ADE followed four professionals while recording their stories for a YouTube video called “Perspective.” Check it out below.


“Amsterdam is the centre of the global electronic music scene during ADE, a hotbed for cultural and technological innovation. It’s amazing to see that thousands of delegates and music enthusiasts are spending more and more time in the city each year”, says ADE director Richard Zijlma.

ADE also recently announced that it will be expanding its brand globally with an extensive program in Mumbai, India next month, and showcases at South by Southwest (SXSW) in Austin, Texas in March.

ADE Global Sessions Mumbai will host interactive Q&As with artists, industry conversations, strategy meetings, master classes, networking and speed dating sessions from February 23rd through the 25th. ADE will also co-present India’s Biggest Guestlist Club Festival that will be taking place during the same dates.

Comments Zijlma: “The Dutch creative industry has a strong global reputation, and represents an (export) value of billions, partly thanks to the dance scene. Through our international activities we intend to increase that value and create a springboard for Dutch talent.”