Avicii recently shared the official video for his new single “Lonely Together.” The track is from his current EP ‘AVĪCI’ and features British pop singer Rita Ora. The 5-track ‘AVĪCI’ EP is the first new music from the Swedish DJ, producer, and songwriter since 2015 as well as the announcement of his retirement from touring last year.
The video was directed by Levan Tsikurishvili who says: “It was such a big honour to create this beautiful piece for Avicii and Rita Ora. It has been an amazing fun process in many ways – I loved the idea of playing around with the ‘frozen’ world. What I would do if I could freeze the world – imagine one day if you really could do that, what would you do?”
"Jen Case is EDM Life's Lead Writer/Content Manager who also has experience as the Beatport Account Manager at Warner Music Group where she worked closely with some of the biggest record labels and artists in the electronic music industry."