Just 2 years after Pandora purchased Ticketfly for $450 million, the ever-expanding Eventbrite ticketing company has purchased Ticketfly for only $200 million. Ticketfly has shown strong revenue and income growth recently so the sale price was a bit of a surprise. As part of the sale, Eventbrite and Pandora will continue with the integration of ticketing and music which began with the original Pandora acquisition of Ticketfly.
The whole is greater than the sum of its parts, and we see immense alignment and opportunity with this union, especially as we continue to expand Eventbrite’s global footprint in music,” said Julia Hartz, CEO and co-founder of Eventbrite. “Together with Ticketfly, we will focus our collective energy on further developing our unparalleled solution and superior services for indie music venues and promoters around the world.”
Ticketfly’s co-founder and CEO Andrew Dreskin will lead Eventbrite’s music efforts. “We are happy to be joining forces with our friends at Eventbrite,” said Dreskin. “Ticketfly and Eventbrite are the two most progressive live events technology companies out there, and together we will create a transformational platform that will be game-changing for independent venues and promoters. We plan to build on the great work that Ticketfly and Pandora have done and offer the benefits of that partnership to Eventbrite’s customers, delivering even more live event notifications to Pandora listeners.”
“The combination of Ticketfly and Pandora proved our thesis that listeners want easy access to live events, and that we have the ability to promote and sell tickets at scale in a highly targeted way,” said Tim Westergren, CEO and founder of Pandora. “We look forward to expanding the opportunity to bring fans and artists together through our continued partnership with Eventbrite and Ticketfly.”