The W Hotel will soon come to the Las Vegas Strip. After recent news broke that the SLS is handing back its 10% ownership share to the primary owners, Stockbridge Capital Partners, the news of converting a tower to a W branded hotel wing comes as no surprise.

Lodging giant Starwood Resorts Worldwide has a deal with the SLS Las Vegas to land its first W branded hotel on the Strip, a move that could help lift the financial profile of both the resort and its North Strip neighborhood.

The hotel company will take over the Lux tower, one of three hotel towers at the SLS, and convert the building’s 289 rooms into the W Las Vegas, which will open by September.

Under the agreement, the W Las Vegas will have a separate hotel lobby — branded as the W Living Room — a dedicated entry and reception area for W Hotel guests, and a W-branded spa, outdoor pool and bar area….

Read more at: Deal will remake SLS hotel tower as W Las Vegas