Per Billboard Magazine, Beatport is set to offer streaming music in the near future. The free streaming platform will reside on beatport.com. Beatport is attempting to create a one-stop show with music, content and tickets.
Clark Warner, the site’s executive creative director, stated the free streaming model won’t drastically affect business. “One of our core values is that artists should be paid,” he said. The company’s music store charges roughly 50% more than other digital retailers for downloads, and distributors 20% more for placement, and Warner said they’ve paid close to $170 million in royalties to partners over the last decade. Ideally, facilitating music discovery will boost sales for artists. “We’re catering to the traffic that we already have,” he said.