“Victor’s philosophy was that he wanted the club to be the superstar, and he never really wanted one DJ to be bigger than the overall experience,” Alex Soifer, Drai’s talent buyer. “We really wanted to surround ourselves with people who are at pivotal points in their careers. We wanted to target acts who are relevant today and will be even bigger in the future.”
Guests of Drai’s can experience music for 24 consecutive hours from dawn to the next morning where it boasts Las Vegas’ only rooftop deck and pool with indoor and outdoor clubs as well as an after hours basement venue that will feature underground artists.
“I’ve been dreaming about a rooftop experience for 15 years,” Drai said in a statement. “Now with The Cromwell, I’m making that dream a reality. It’s sophisticated, it’s sexy, and it’s everything people love about coming to Las Vegas.”
The rooftop venue hovers 11 stories over the Las Vegas strip and features production design from the lighting and visual architect behind Ultra Music Festival and Electric Daisy Carnival. The new venue will offer VIP cabanas and bungalows as well as panoramic views of Sin City.
“Gaming is no longer why people solely come to Las Vegas anymore; they’re coming because they can only have this Vegas nightlife experience in one place,” Jeff Wagner, Drai’s PR/Marketing Consultant. “This rooftop will give people an incredible new take on Vegas that they’ve never seen before, and the music and the club itself will just enhance that.”
Presales: http://www.wantickets.com/Venues/1226/DRAIS-ROOFTOP-NIGHTCLUB/?affCode=1d91c4415b6e440f8a7d
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