Insomniac’s ‘Electric Mile’ AudioVisual Drive-Thru Opens Jan 1st in SoCal

This Friday in Pasadena, CA, dance music producers Insomniac introduce ‘Electric Mile,’ a drive-thru audio-visual experience in Arcadia, CA. The drive in one’s own car is a fully immersive experience featuring a curated EDM sountrack along with over 5,000,000 lights extending over 180,000 linear feet, over 500 art installations and 7 unique areas.

Curated by Insomniac founder Pasquale Rotella, the experience runs from January 1, 2021 through January 24th. Tickets start at $69.99 per car (up to 8 people). More info and tickets available here.

Rotella said of the experience:

“Buckle up, Headliners! We’ve had to get creative to bring happiness to people in different ways. To us, getting people out of the house in a COVID-safe way is really important for mental health and the soul. We’re excited for people young and old to come. It’s going to be spectacular whether or not you’ve been to one of our festivals before. It’s in the name of art, and it’s for everyone.”