Loop Earplugs partners with Coachella to transform festival accessories


The loudest moments in life are often the most memorable, and now they’re even more remarkable: Loop Earplugs has formed a partnership with Coachella Valley Music and Arts Festival as its inaugural official earplug partner for 2025. This collaboration launches the exclusive Loop x Coachella Experience 2 earplugs, crafted to enhance live music enjoyment through superior audio clarity and distinctive design.

Style Meets Sound Management

Blending musical appreciation with fashion sensibility, Loop and Coachella join forces to inspire attendees to experience performances “from the front row” for maximum festival immersion – this year showcasing performers like Lady Gaga, Green Day, Post Malone and Travis Scott. Offering 17 dB (SNR) of filtered noise reduction, Loop x Coachella Experience 2 delivers pristine sound while safeguarding hearing – without compromising the musical experience.

“Coachella represents the pinnacle of cultural innovation and artistic expression, which resonates perfectly with Loop’s mission,” states Loop co-founder Dimitri O. “We’re excited to jointly develop a product that not only satisfies the requirements of one of the world’s most prestigious festivals but also elevates live music experiences worldwide.”

California-inspired Aesthetics

Inspired by Coachella’s distinctive California daybreak and twilight, these earplugs feature a signature gradient pattern combining warm desert tones such as gentle peach and ethereal blue. This vibrant color scheme mirrors the festival’s transformative atmosphere from morning to evening.

Each pair includes a coordinated Loop x Coachella Carry Case, with the supplementary Loop x Coachella Link connector cord available for separate purchase to maintain earplug security while festival-goers move to the rhythm throughout day or night.

Prioritizing Wellness and Hearing Health

This partnership connects hearing health with festival enjoyment, embodying Loop’s commitment to enabling fuller lives through wellness-centered innovations that improve our sensory experiences. This philosophy materializes at Coachella, while also honoring the uninhibited self-expression fundamental to holistic wellness.

“Loop began as our solution to continue enjoying live music without harmful aftereffects,” explains co-founder Maarten Bodewes. “It’s fulfilling to have Coachella partner with us in this endeavor, normalizing hearing protection as an essential, appreciated component of live music culture.”

Buying Options

Individuals who purchased Coachella tickets during the November 2024 early access sale received priority opportunity to acquire the limited-edition earplugs.

Loop x Coachella Experience 2 earplugs ($39.95) and Loop x Coachella Link connector cord ($29.95) will be additionally available:

  • Online through loopearplugs.com beginning March 18, 2025, while supplies remain
  • At Coachella merchandise locations and mobile Loop Earplugs kiosks during both festival weekends, April 11-13 and April 18-20, 2025.

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