The ZENYARA Desert Nights Weekend 1 commenced on April 11-13, 2025, organized jointly by CMG and Framework, with Saturday evening featuring a select gathering for the eagerly awaited ANYMA performance.
The event series is coordinated by CMG in collaboration with Framework, with Dorsia managing access and Tao Group Hospitality serving as the hospitality partner. Premium brand collaborations with PATRÓN EL ALTO, Rivian, Outcast, Heineken, Body Armor, Habit Burger, and Red Bull were showcased through interactive experiences throughout the venue.
Friday night saw Bob Moses and Ahmed Spins handle music duties. ANYMA, who headlined Saturday night, is Matteo Milleri’s individual project. This Italian-American electronic music producer, DJ, and multidisciplinary artist is recognized for his innovative techno compositions, visual elements, and concert experiences. His headline performance at ZENYARA Desert Nights follows becoming the first electronic artist to hold a 12-show residency at Sphere in Las Vegas, recently headlining at Ultra Music Festival, and securing a worldwide publishing agreement with Kobalt. Sunday night saw Dixon play b2b with Jimi Jules, WHOMADEWHO (Hybrid set), Yulia Niko, DESIREE, Sparrow & Barbossa and a special appearance by Afrojack.
For the 2025 event configuration, CMG confirmed a continued collaboration with Dorsia, the Miami-based, globally recognized technology and hospitality venture primarily known for providing its members with access to highly coveted restaurant reservations and experiences worldwide. Dorsia is also launching its new business-focused event operations and guest list administration application, Gatekeeper, featuring specialized capabilities designed for luxury experience providers such as CMG and Framework. ZENYARA®‘s appeal lies in its exclusivity, and similar to previous years, attendance is restricted to Dorsia members or those with personal invitations.
This year also sees the inaugural Stagecoach weekend event Rodeo Nights at the Zenyara estate.
