[FONT=Century Gothic]Tiësto Joins With (RED) To Engage The Dance Music Community In The Fight Against AIDS[/FONT]
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[FONT=Century Gothic]Exclusive DANCE (RED), SAVE LIVES compilation album and global live stream of StereosonicFestival set to mobilize dance music fans to help fight for an AIDS Free Generation by 2015
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[FONT=Century Gothic](RED) today announced a collaboration with one of the world’s leading DJs and electronic dance music pioneers, Tiësto.[/FONT]
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[FONT=Century Gothic]On November 27, Tiësto will release an exclusive compilation album, DANCE (RED), SAVE LIVES, followed by a global livestream – powered by YouTube – from Melbourne’s Stereosonic Festival over World AIDS Day weekend on December 1st and 2nd.[/FONT]
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[FONT=Century Gothic]The compilation features artists including Calvin Harris, Avicii and Diplo, Laidback Luke, MartinSolveig as well as an exclusive collaboration between Tiësto and Bono on U2’s ‘Pride’.[/FONT]
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[FONT=Century Gothic]Mobilizing the huge global community of dance music fans in the fight against AIDS, Tiësto and his fellow DANCE (RED), SAVE LIVES artists will, for the first time ever, livestream their sets from theStereosonic Festival on YouTube, bringing fans an unforgettable live global music experience. The stream will be available at [COLOR=blue]www.youtube.com/joinred.[/FONT][/COLOR]
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[FONT=Century Gothic]The announcement comes as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the Global Fund. Speaking about his collaboration with (RED), Tiësto said; “When I went to Africa in 2006, I was struck by the devastating effect of AIDS. Now the world has an incredible chance to make sure that babies are born HIV free by 2015, and the dance community is going to make a lot of noise to help make this happen.”[/FONT]
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[FONT=Century Gothic]The war against AIDS faces a critical battle: to deliver the first AIDS Free Generation since HIV was diagnosed 31 years ago. In 2003, new childhood HIV infections peaked with more than 1,500 babies born with HIV every day. For only 40 cents a day, mothers can be treated to prevent transmission to their unborn children, and just over 900 babies are now born daily with the virus. By 2015, that number can be near zero. Ending mother-to-child transmission of HIV is a component of the UN Millennium Development Goals.[/FONT]
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[FONT=Century Gothic]Deborah Dugan, CEO of (RED), said “Tiësto represents a generation of young music fans with incredible passion and energy. We want to tap into that passion to help deliver an AIDS free generation by 2015; a monumentally important milestone in the fight against AIDS. What Tiësto and his friends in the dance music community are bringing to this fight is invaluable. They bring the kind of heat that is so desperately needed to keep this issue at the top of the agenda. This World AIDS Day, I want fans to buy the album and DANCE (RED), SAVE LIVES! Go to [COLOR=blue]www.joinred.com.”
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[FONT=Century Gothic]Richie McNeill, Managing Director of Totem OneLove Group, said; “We are really excited to have Stereosonic involved in such a great cause. AIDS is one of many things we should all aim to help research and destroy, and (RED)’s mission to fight AIDS in Africa is a noble one we are simply honored to be a part of. If by music we can spread the word with the generous support of the DJs, artists and record labels, then we will! Big thanks to Tiësto, Complete Control Management’s Josh Neuman and the (RED) crew for inviting us to be a part.”[/FONT]
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[FONT=Century Gothic]In addition to being on YouTube, the livestream will be available throughout World AIDS Day weekend across the web on leading sites such as Rolling Stone, Mashable, Huffington Post, Wired, Thrillist, VEVO and on Converse’s Facebook page. Promotion for the DANCE (RED), SAVE LIVES campaign includes a pro bono media campaign by Hill Holliday, across leading digital platforms, television networks and print publications including Twitter, IFC, A&E, Los Angeles Times, AOL and Klout.[/FONT]
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[COLOR=blue][FONT=Century Gothic]www.joinred.com[/FONT][/COLOR]
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[FONT=Century Gothic]About (RED)[/FONT]
[FONT=Century Gothic](RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.[/FONT]
[FONT=Century Gothic](RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro,Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include:Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau and TOUS.[/FONT]
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[FONT=Century Gothic]To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.[/FONT]
[FONT=Century Gothic](RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign.[/FONT]
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[FONT=Century Gothic](RED) is a division of The ONE Campaign. Learn more at www.joinred.com.[/FONT]
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[FONT=Century Gothic]About The Global Fund to Fight AIDS, Tuberculosis and Malaria[/FONT]
[FONT=Century Gothic]The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund’s model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.[/FONT]
[FONT=Century Gothic]Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.[/FONT]
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[FONT=Century Gothic]About Tiësto[/FONT]
[FONT=Century Gothic]Tiësto has transcended musical genres to create a global “Tiësto” brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 13 million friends on Facebook, 1.5+ million followers on Twitter, more than 350 million hits on YouTube, a globally syndicated Club Life Radio Show and his Club Life Podcast (#1 music podcast on iTunes globally), not to mention having played to millions live around the world, Tiësto has truly become a universal phenomenon. Tiësto has worked with superstars such as Kanye West, Coldplay, Gotye, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs,Goldfrapp and many more. 2012 has seen Tiësto achieve new heights in his stellar career – launching his very own Club Life Radio Channel on Sirius XM, releasing his AKG by Tiëstoheadphone range, a fashion line with Guess and an iPhone app, along with his hugely successful Club Life – Volume Two Miami album. Headline performances at festivals around the world, residencies at Pacha in Ibiza and the Wynn in Las Vegas, have made this year one of Tiësto’s biggest yet.[/FONT]
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[FONT=Century Gothic]About Musical Freedom[/FONT]
[FONT=Century Gothic]Tiësto’s own record label, Musical Freedom, is home to all of his releases as well as those of other artists, hand-picked by Tiësto himself. Owned in full by Tiësto, Musical Freedom provides him with a vehicle to explore exciting new sounds from across dance music and serves as a platform to jumpstart the careers of his favorite up-and-coming producers. From its initial release, Tiësto vsDiplo – “C’Mon” the label has gone on to drop smashes and launch meteoric rises from the likes of Dada Life, Hardwell, Nicky Romero, Tommy Trash and Showtek. Musical Freedom is also home to Tiësto’s wildly successful “Club Life” series, the platinum single and festival anthem Sandro Silva & Quintino – “Epic”, and an artist compilation series which debuted this spring with “Dada Life’s Musical Freedom”.[/FONT]
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