One of Europe’s highest regarded music festivals, Barcelona’s Primavera Sound, announced on Saturday that it will debut its American edition in Los Angeles in 2020. The festival will take place at Los Angeles State Historic Park in Chinatown on September 19 – 20, 2020. A limited amount of early bird tickets go on sale this Friday, June 7 at 9am (PST).
Live Nation is partnering with Primavera Sound to produce the Los Angeles festival, which will be celebrating its 20th anniversary next year. The LA version will be on a much smaller scale compared to the Barcelona festival, which drew 220,000 fans this year, as the Los Angeles State Historic Park has a maximum capacity of 25,000. The lineup for the Los Angeles edition is still in the making however Primavera is looking to appeal to music fans interested in smaller events that cater to specific audiences looking for a different ambiance.
Los Angeles industry professionals and fans who travel to Barcelona may already be familiar with Primavera due to their annual festival as well as the more techno based Sónar Festival. Unfortunately Barcelona’s nightlife and music culture won’t be exactly replicated in strict Los Angeles however the organizers plan on trying to evoke it as much as possible in LA.
Gabi Ruiz, the director and founder of Primavera Sound, had the following to say:
“We had been thinking about crossing the Atlantic for some time now and, in particular, about Los Angeles. Los Angeles is a city that has always fascinated us. Its vitality, its appeal, its forward thinking. We feel that in some ways, in Barcelona, we share the sensations and way of experiencing things with Los Angeles. We have been competing with the market of festivals not only in Europe but also in the United States for a long time already. We know that we have an increasing American audience at our festival in Barcelona. Obviously our main interest is to be able to transport the vibe of Barcelona and of our festival to California, but we will always find it wherever we go.”