While we admire the intent of the video (shown below) recognizing the need for more diversity and female djs on festival lineups, the trailer itself in our view was a bit in poor taste and unfortunately not that funny. Gary Richards the founder of Hard Events issued this statement to the LA Times:
“Here at Hard Events we are here for everyone. The Hard Summer trailer was created as a satirical piece to raise consciousness at a time when equality issues are of utmost importance. Our goal is to promote good music and we are trying to give women more of a platform at our festival.
My intentions here were only to help, not offend anyone, in supporting Agata’s vision and message. I understand that she does not speak for all women and how people could be upset by the trailer. There is always a risk of misinterpretation when satire is used, but we felt it was right to let her express herself and have creative control over the piece. We want to extend a sincere apology to those who were offended.
We hope the conversations started by this piece bring the change we intended and we will continue to be a champion for Women’s rights within our community and world at large.”