Insomniac announces a return to its underground roots with the launch of the new brand, Factory 93. The brand will focus on nurturing techno, deep house, tech house and the unique vibe of warehouse culture in Los Angeles. This will be a first-time branding warehouse event for Pasquale and his crew at insomniac.
“I’ve loved warehouse parties since the day I walked into one as a youngster,” said Pasquale Rotella, Founder and CEO of Insomniac. “The way the bass rattles the metal and reverberates through the walls, the condensation that forms on the ceiling from all the heat and energy in the room. Those experiences changed my life and made me want to devote my life to dance music. I couldn’t be more excited to go back to my roots with Factory 93. It’s a project the whole Insomniac crew is extremely passionate about.”
Factory 93 will debut May 21 with ‘Knee Deep in Los Angeles’, featuring Hot Since 82 (3-hour extended set), showcasing his Knee Deep label with Santé b2b Sidney Charles, and special guest Doc Martin. Tickets for the premiere show went on sale last Friday, April 8 at TheFactory93.com.
“I love playing in LA, there’s such an exciting buzz around new underground music,” said Hot Since 82’s Daley Padley. “It’s an honor to host Knee Deep In Los Angeles at the opening of this new warehouse space downtown!” This will be every Friday and with an amazing line-up every week!
The official look and branding of Factory 93 was unveiled Friday, April 8 with the launch of the general onsale. Purchase tickets and find the latest updates and announcements at TheFactory93.com.