Global experiential marketing leader Corso Marketing Group (CMG) continues its premium festival programming at the exclusive ZENYARA Estate, partnering with Framework for production, Dorsia for exclusive membership access, and Tao Group Hospitality.
The Desert Nights series ran from April 11-13 and April 18-20, 2025, attracting talent, influencers, music industry executives, nightlife professionals, and globally recognized artists, providing festival attendees with six nights of captivating late-night entertainment. RODEO NIGHTS, CMG’s first country western themed music series, is scheduled during Stagecoach Music Festival weekend as ZENYARA’s third installment, April 25-27, 2025. The impressive venue will welcome guests in stylish western attire and cowboy hats.
Popular artists performing at the Stagecoach festival during the day will continue entertaining guests at this exclusive late-night series beginning Friday, April 25th with DIPLO performing after his HonkeyTonk festival series, featuring surprise appearances including Too $hort, Sierra Ferrell, and Vavo. Saturday, April 26th brings high-energy performances from Jelly Roll following his mainstage headline set, along with Nelly and Marshmello. The weekend concludes Sunday with performances by DJ duo Sofi Tukker and country music act Midland.
PATRÓN EL ALTO returns offering signature cocktails like their spicy margarita upon arrival and premium bottle service at VIP tables. Habit Burger will provide their delicious burgers throughout the weekend. Red Bull will keep attendees energized while BODYARMOR Flash I.V. handles hydration. For Jelly Roll’s GoodNight Nashville party on Saturday, BUD LIGHT will feature a keg wall, Tito’s Handmade Vodka will serve signature cocktails, bottle service and boot charms, Pendleton Whisky will transform ZENYARA’s sunken bar into a whiskey bar, and NUTRL will offer a modular bar. Reebok will create an immersive rodeo-themed sneaker photo opportunity, while Outcast will again host their Heartbreak Hotel fashion installation by the beach.
Since debuting in the Coachella Valley in 2018 and establishing itself as the desert’s most impressive estate, CMG has curated, programmed, and produced annual experiential event series at the ZENYARA luxury estate during both festival weekends. The highly coveted 70-acre property located in the heart of Coachella Valley continues gaining visibility through CMG’s prestigious programming, complemented by national and global design awards. This unmatched exclusive destination continues receiving global attention in real estate circles for its unique design and amenities, conceived as a retreat for elite travelers.
During Coachella Weekends 1 and 2, the ZENYARA Desert Nights Series programmed by CMG and Framework, with Access by Dorsia, hosted celebrities including Shaboozey, TY Dolla Sign, Winnie Harlow, Blackpink’s Lisa, Emma Roberts, Nicola Peltz Beckham, Evan Ross, Alesso, Zedd, Martin Garrix, Brooklyn Beckham, Ariana Madix, Too $hort, Lance Bass, Natasha Bedingfield, Jonathan Simchai, Rachel Zoe, and many others. Headliners and notable DJ performers included ANYMA, MAU P., Afrojack, Francis Mercier, WhoMadeWho, Bob Moses, Kilimanjaro, and numerous others performing at ZENYARA’s main stage and beach outpost stage.
