The New York producer of live events and digital entertainment content that focuses exclusively on electronic music culture and festivals, SFX Entertainment, Inc., announced their plan to purchase React Presents. React Presents is one of the leading promoters and producers of events and festivals in the Midwest.
“React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our U.S. repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents and Life in Color, and is further bolstered by a newly formed marketing and content partnership with Clear Channel Media and Entertainment,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “React Presents is a dominant player in the Midwest, so it was strategically important for us to join forces. React’s ability to put together and promote so many quality productions that excite so many fans will greatly add to our success and growth.”
“After years of being Independent Festival / Concert Promoters in the Midwest, we are very exited to join the SFX family. We feel this strategic partnership with SFX Entertainment and its team of like-minded pioneers will make for a massive global company,” said Jeff Callahan, co-founder of React Presents.
React Presents is best known for their two major festivals, the Spring Awakening Music Festival in Chicago and the Summer Set Music & Camping Festival in Wisconsin. As Chicago’s first all dance music festival, the Spring Awakening Music Festival is a three-day event attended by almost 78,000 fans. It will be held on June 13-15 of this year. The Summer Set Music & Camping Festival is a three-day event in Northern Wisconsin. It has been attended by more than 33,000 fans and is scheduled for August 15-17 this year.
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