Twitch and Beatport recently announed a new partnership allowing for more tracks available on Beatport to be played on Twitch. During the COVID-19 pandemic, the Beatport channel on Twitch has had over 48 million views of streams including extended sessions such as ReConnect and partnerships with Creamfields and Glastonbury, among others.
In addition, new shows will be launched on the Beatport channel. The lynchpin of the new shows is “The Residency” where each Thursday night the show will be turns over to artists such as Maya Jane Coles, East Everything or Nastia. Sunday nights will see a new world music show.
Beatport CEO Robb McDaniels said:
“We have seen firsthand how live streams are playing a crucial role in nurturing the dance music community during the pandemic, with millions of fans watching our events on a regular basis. We have learned that in addition to big global events, dance music fans are interested in hyper-local live streams as well. That is why we are committed to focus a large portion of our live streams and content to takeovers from local collectives who are absolutely essential to nightlife culture globally, and now more than ever, need visibility during the global pandemic.”
Will Farrell-Green, Head of Music Content at Twitch noted:
“Beatport has been a key part of Twitch’s music growth over the past couple of years, driving the diversity and artistry of the electronic music industry in unparalleled ways,” said “When events all moved to virtual this year, Beatport was one of the first to accelerate their programming on Twitch. We’re thrilled to expand this partnership to continue connecting this group of avid electronic music fans globally.”
Ed Hill, Beatport’s Vice President of Creative Services added:
“Collaborating with Twitch and expanding our livestream programming allows us to continue to bring critical visibility and revenue to artists, labels, and collectives during a time when live club shows, the lifeblood of our industry, do not exist. Our goal is to help the creative forces in electronic music stay innovative and thrive in the current digital-only performance environment and keep the connection between fans, artists and labels alive, and through this programming, build a closer relationship between us all via the amazing community vibe that Twitch offers. I’m really excited to make something amazing out of what we have all, as a community, been dealt.”
