Tiesto cover story on Billboard
Before Lady Gaga instructed us to “Just Dance,” David Guetta rethought rap and Deadmau5 sold instrumental electronica to the masses with a cartoon mouse head and DJ cube — there was Tiësto.
When Stefani “Lady Gaga” Germanotta was an 18-year-old New York University sophomore, Tiësto was DJ’ing at the opening ceremony of the 2004 Olympic Games in Athens. In 2007, when Guetta was a French house DJ searching for his first big radio hit, Tiësto was playing his epic yet pop-wise brand of trance for 250,000 revelers on Ipanema Beach in Rio de Janeiro.
Tiësto ‘Club Life’ Song Exclusive “Don’t Ditch”
Throughout the early 2000s, when a stagnant DJ culture couldn’t sustain more than one large dance-dedicated venue per U.S. city, Tiësto was the exception, one of the few artists who could command an audience all over the world, not only with fans but with brand partners. The longevity and scale of his popularity are paying huge dividends: Earlier this year, the Wall Street Journal reported his annual income at around $20 million.
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