Insomniac and sbe Launches Create Nightclub


Insomniac and sbe debuted their partnership and launched Create nightclub in Hollywood on Saturday night in the space formerly known as Vanguard.

Dash Berlin performed at the opening of Create on Saturday in a space that has been redesigned to provide an unparalleled music and nightlife experience in Hollywood.

“This is a landmark partnership for the Los Angeles music scene and one that enables us to combine the talent and vast operational and marketing resources of sbe and Insomniac to produce groundbreaking shows and events,” said Costas Charalambous, Senior Vice President sbe Nightlife Group. “Create is brilliantly symbolic of the partnership in that we’ve designed a space that we can program in a way that is truly unrivaled in the industry.”

“The dance community in the United States has witnessed a powerful evolution over the last decade and as a result of the industry’s growth this was a natural partnership,” added Pasquale Rotella, CEO and founder of Insomniac. “By combining sbe’s expertise in hospitality and nightlife with Insomniac’s deep roots in dance music and dedication to the fan experience, we’re bringing the best of both worlds together for fans. The space is devoted to creativity…creativity in all its forms.”

Sbe and Insomniac have transformed Create into a home for artists by overhauling the former Vanguard space. Create will showcase the world’s highest-profile dance music talent as well as feature emerging artists. The space will have developing technologies in sound and lighting systems as well as new production techniques. Create will also explore emerging talent in the fashion, filmmaking and design industries.

Insomniac and sbe have developed Create to enable the clientele to customize their own experience as an effort to appeal to electronic dance music’s variety of audiences. Guests can enjoy bottle-service tables or just join the party on the dance floor. Create offers a wide variety of ticketing options.

Create will release a full schedule of shows in the coming weeks.

For more information on Create, please visit createnightclub.com.

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