Alda Events, the promoters behind The Flying Dutchman festivals and who have booked Avicii for his last scheduled Swedish appearance have taken the extraordinary step of pro-actively cancelling their July 30th festival feat. Avicii as Avicii’s management could not guarantee he would appear.
‘These past weeks we experienced uncertainty because Avicii was cancelling a lot of shows all over the world,’ says organiser John Ewbank. ‘Our request to Avicii and his management to provide a guarantee of his attendance at our event went to no avail. They can’t vouch for his presence. This uncertainty is unacceptable. We can’t do that to our audience.’ Allan Hardenberg of Alda adds: ‘We regret this very much, also because these would be his final shows in our country. We understand that the fans will be disappointed, especially because everyone realises how unique this event would have been. Everyone who had already bought a ticket will of course receive a refund. They will be informed by us personally and our website will also contain information about how to get your money back.’
The festival also had booked Dada Life, Alesso, Steve Angello and a ‘special guest duo’ (Axwell and Ingrosso??) so it is not as if the rest of the talent lineup was not already impressive. It appears the promoters, Alda Events, felt if Avicii did not show it would be too big of a letdown for the attendees so took the step of cancelling the show.